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What Is Digital Marketing?


What is digital marketing? It is a common question asked by the majority of social media content creators or marketers. This blog post will elaborate on the topic in detail including the types and benefits of digital marketing! 

Let’s start with the term itself! 

Digital Marketing

To put it simply, ‘digital marketing can be explained as the marketing practices employed on and via online platforms. It involves the practice of using online platforms to market your brand’s image, products, and services. As well as the process involves discovering new potential clients for your business’s growth. 

Digital marketing can be considered as online marketing, where you employ multiple techniques and strategies to reach maximum individuals globally. The platforms to usually opt for, to market your products or brand are search engines, social media platforms, websites, etc. 

There are many types of digital marketing strategies that are commonly used by professionals on a routine basis. However, before diving deep into the types of digital marketing, let’s understand why it is so important today.

The Grave Importance

In traditional means of marketing, like TV, brochures, billboards, etc, you cannot control to show the advertisement only to your target audience. As compared to that, digital marketing serves as a better option. With digital marketing and available tools, you can set your target audience based on the people who have an interest in your brand, service, or products. 

More so, digital marketing enables you with the liberty to observe analytics daily and change your strategies or audience based on the results you view. To list down there are five main reasons to highlight the importance of digital marketing. 

  • Analytics Observation
  • Economical
  • Easy to Change Initial Strategies or Campaigns
  • Improved Consumer Lists
  • Engagement 

Analytics Observation

It is easy to measure your marketing campaigns and audience reactions to the campaigns with digital marketing. The same process is quite inefficient with traditional marketing practices. With digital marketing, you can analyze the impressions, shares, likes, followers, clicks, and even readability. This data analysis is useful as it helps you in observing your audience’s interests and design your next strategy keeping in view the same data points. 


Digital marketing is more economical than traditional marketing. You can set up specific ad campaigns with multiple budgets and you can even decide the amount you want to spend initially. This practice is beneficial for startups who can spend less at the start and gradually with the rise in business growth they can increase their budget. 

Easy to Change Initial Strategies or Campaigns

You have the added benefit of being able to adjust your initial campaigns or plans depending on metrics evaluation with digital marketing. For example, if the campaign isn’t bringing in more customers, you can adjust the target audience or interest and experiment with different campaign parameters. 

Improved Consumer Lists

With digital marketing tools which enable you with analytics reports, you can devise effective strategies for your target audience. You can tailor your ad campaigns or content as per their preference hence getting even more followers in return. 


Engaging with your potential customers can be beneficial. For instance, if your ideal customer has not purchased an order yet and you want him/her to convert, you can send them a follow-up email or message reminding them of their cart. You can also opt for a text message or whatsapp as your follow-up. This simple strategy is effective in converting leads into customers as well as allows you to easily engage with them. You can also engage with your audience or customers by providing them coupons, newsletters, etc. 

These reasons emphasize the importance of digital marketing. Now after having a sound understanding of its importance let’s discuss the multiple types. 

Types of Digital Marketing

Digital marketing is an umbrella term consisting of multiple types. These types are applicable on multiple platforms and various strategies are opted under these to generate the results you so desire.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Email Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Content Marketing
  • Native Advertising
  • Marketing Automation 
  • Online PR
  • Inbound Marketing
  • Sponsored Content
  • Instant Messaging Marketing

Search Engine Optimization (SEO)

What is SEO in digital marketing? Well, search engine optimization (SEO) is the process of improving the ranking of your website or web pages in search engines. This is done to increase your website’s organic views. SEO is most commonly used for blogs and web pages.  To garner organic traffic for your website, you can employ the practice of, Off-page SEO, On-page SEO, and Technical SEO where all three are different aspects of SEO. 

On-page SEO reflects the content you are looking at on a website. That content is typically optimized to have high readability and high volume keywords. The practice of creating high-quality backlinks for your website is known as off-page SEO. This usually entails guest blogging. Technical SEO, on the other hand, is the backend optimization of your website for increased visibility and traffic.

Search Engine Marketing (SEM)

Using sponsored adverts on search engines is another approach to improve website visitors. This process is part of Search Engine Marketing or (SEM). The most common SEM services entail the practice of using Goggle or Bing ads.

These paid ads appear at the top of search engine results pages and provide immediate visibility to the person looking for the relative search term.

Social Media Marketing

Social Media marketing involves sharing content across social platforms like Facebook, Instagram, and Twitter to propagate your brand’s vision and image. This is crucial for marketing purposes as social platforms are mostly consumed by social users at all times. 

The social mediums or platforms other than the ones aforementioned are, Linkedin, Snapchat, and Pinterest as well. 

Email Marketing

Email marketing is used by companies to convert leads into potential customers. Its use is also employed to notify consumers or customers about new deals, coupons, sales, or promos. You can use email marketing for your content promotion as well as to redirect the audience to your website. It is an easy means to converse with the audience and build engagement. 

Many people generally ask what is lead generation in digital marketing. The answer lies in email marketing practices. You discover potential leads to utilize them as prospects or customers. This practice revolves around email marketing as well.

Pay Per Click (PPC)

PPC is the advertising campaign you opt for to get visibility on search engines, or social platforms. A budget is set and then an ad campaign is placed. The amount is paid to the publisher for the slot you receive for showing your advertisement. The amount is deducted every time an ad is clicked. 

You can also opt for a separate ad campaign on different social platforms setting up a target audience following the product and platform. 

Affiliate Marketing

Affiliate marketing is the process of promoting some other brand’s products or your website or social handles. It can be simply explained as; you receive the commission for showing some other product on your social handle to your audience. 

The most common example can be youtube promotional videos and influencer marketing. 

Content Marketing

What is content marketing in digital marketing is a general query. The answer is simple content marketing entails the practice of writing blog posts, web content, audio content as well as visual content

Content marketing revolves around the creation of content for raising brand awareness. Content is the king in digital marketing as its promotion across various platforms generates results and followers. More so it is beneficial for depicting your brand’s services and products across viewers. 

Native Advertising

Native advertising is a sort of advertising that is designed to complement the look and feel of the platform on which it appears. It often takes the form of a video, essay, or editorial, and acts similarly to an advertorial. Native advertising refers to advertisements that are mostly content-driven and stand alongside non-paid content on a platform.

Marketing Automation 

The software that automates your core marketing processes is known as marketing automation. Many marketing teams can automate processes that otherwise require manual labor. 

Marketing automation is beneficial for emailing newsletters, lead nurturing emails or follow-up emails, and for scheduling social media posts.

Online PR

The public relations effort of communicators utilizing available online communication channels is known as online PR (online public relations). These outlets include social media, blogs, and websites in addition to traditional media’s online pages.

The process entails link-building strategies. By offering guest blogging services you can create effective backlinks for your websites. The goal is to have a long-term beneficial impact on a company’s or brand’s external image.

Inbound Marketing

A marketing strategy that involves attracting, interacting and satisfying customers throughout the customer lifecycle is referred to as inbound marketing. Even the digital marketing method aforementioned can be employed as well to create a user experience that is tailored to the needs of the consumer.

Sponsored Content

It involves paying another firm or organization for the creation and promotion of content that highlights your brand image, products, and services.

Instant Messaging Marketing

Messaging your customers or leads through multiple messaging platforms is an easy way to target your audience and to communicate with them. Instant messaging proves beneficial to let your customers know of the sales, discounts, new collections, etc. 

To conclude digital marketing is a wide approach that encompasses all the aforementioned practices for gaining, followers, growing your business, and raising brand awareness.

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